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Our story

Genesis

In our connected and urban societies, sources of pollution are multiplying: air pollution, junk food, bacteria, and especially electromagnetic pollution.

Men are becoming aware of these aggressions. We protect ourselves by using creams, eating organic food, or buying anti-perspirant and anti-bacterial deodorants.

We are the first brand to include our clothing in this trend of self-preservation, by developing an anti-waves, anti-bacterial and durable fabric.

Our beginnings

It took us months to develop our product with the help of materials engineers, electromagnetic wave laboratories and stylists.

We launched several successful crowdfunding campaigns.

After joining the world's largest incubator - Station F - we raised funds that allowed us to further improve the quality of our products.

Our ambitions

We want to add a new reference in the clothing and underwear market: clothes that allow you to live longer and better.

To meet these ambitions, we moved to Los Angeles in January 2019, to be surrounded by the best, and to be at the heart of the American market.

One of our objectives is to develop new product lines in the coming months. Stay tuned.

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